BY NIALL McCRAE Traipse along a supermarket aisle and you will see the usual array of products on the shelves, some selected for discount deals. But pricing policy has changed.  Food retailers have opened a new front in competing for customers. Instead of matching or beating rival stores, the focus is now on loyalty cards, with two-tier pricing to incentivise shoppers into registering. The price … Continue reading Don’t be Lured into the Loyalty Trap