Tag: virgin

Travel

When Safety Became Branding

BY ROGER WATSON When did airline safety videos become a vanity project for bored marketing graduates? It appears Virgin America inflicted the first “quirky” animated briefing upon an unsuspecting public in 2007. Air New Zealand then lowered the bar to subterranean levels in 2009 by stripping off their staff and covering them in body paint. Now, every carrier with a spare pot of cash has joined the … Continue reading When Safety Became Branding

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The City Grump

Time for Branson to Step Out of the Spotlight?

CITY GRUMP I see Richard Branson is not done with the investing public yet as “VG Acquisition Corp intends to sell 40 million units at an individual price of $10. The company said it plans to “search for targets that operate in consumer-facing industries in the U.S. and Western Europe.” It added it will focus on “businesses that provide consumer experiences in the sectors in which Virgin … Continue reading Time for Branson to Step Out of the Spotlight?

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