BY ROGER WATSON When did airline safety videos become a vanity project for bored marketing graduates? It appears Virgin America inflicted the first “quirky” animated briefing upon an unsuspecting public in 2007. Air New Zealand then lowered the bar to subterranean levels in 2009 by stripping off their staff and covering them in body paint. Now, every carrier with a spare pot of cash has joined the … Continue reading When Safety Became Branding